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FOUNDER presents the LALALOCA Collection.

FOUNDER

Written by FOUNDER · 2 min read

What she said once, in passing

The most useful advice usually arrives sideways.

The most useful sentence anyone ever said to you was probably short, unplanned, and delivered by a woman who had no idea she was doing anything memorable.

It’s rarely advice. Advice announces itself and expects to be followed. This is different — an observation handed over lightly, in a kitchen or a car park, at the exact moment you happen to be able to hear it.

One woman repeating something another woman told her ten years ago is a durable kind of company. It’s most of what we want this page to be.

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When did you find her?

If you’ve got an answer to that, we’d like to read it.

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