FOUND HER
You didn’t become her. You found her.
Stories from women about what they started, survived, changed, finished, and finally gave themselves credit for.
The profiles
The first profile · Founder
Shelby Korpi
FOUNDER, EcoYield.ai, and a few things before both.
Read her storyMeanwhile, from us
Written by the FOUNDER team, and labelled that way. These aren’t customer stories — those only appear here with a name attached and permission given.
- The ten minutes beforeOn getting ready when you don’t feel ready.The presentation is at nine. You’ve read the deck four times. What’s left is ten minutes and a mirror.3 min
- Nobody clappedThe wins that don’t come with an announcement.You sent the email. You said the number out loud. You stopped apologising for the thing you’re good at.3 min
- What she said once, in passingThe most useful advice usually arrives sideways.It’s rarely advice. It’s an observation, handed over lightly, at the moment you can actually hear it.2 min
Your turn
The room is yours.
This archive isn’t ours to fill. Tell us what you started, what it took, and the part you’ve never said out loud at a dinner party.
As long or as short as you like — there’s no format and no word count. If you know the moment you found her, that’s the one we want.
How we handle what you send us.
- 01
You approve the words
Nothing is published until you have read the final text and said yes to it as written.
- 02
Two separate permissions
One to reply to you. A different one to consider your story for publication. Neither is bundled into the other.
- 03
Nothing is invented
No composite women, no made-up names or quotes. An empty page is more honest than a fabricated one.
- 04
No purchase, ever
You don’t have to buy anything to send this, and buying something doesn’t move you up the list.