Skip to content

Free US shipping on every order · Three serums, $38 each · All three for $98

The serum salon: three lit alcoves — Thirst Trap in teal, C Me Glow in amber, Bounce Back in red — each with its bottle, over a long black marble counter, brass pendants above and a desert-pink sky through the archways either side.

Room 03 · The Serum Salon

Three serums. Three energies.

One woman building what’s next.

Thirst TrapThe Thirst Trap bottle.

The Closer

Thirst Trap

8-Layer Hyaluronic Acid Serum

Skin feels softer and more comfortable, and makeup sits better on top.

50 ml / 1.69 fl oz · $38.00 · Morning or night

Details
C Me GlowThe C Me Glow bottle.

The Entrance

C Me Glow

Vitamin C Brightening Serum

Tone looks brighter and more even, with a warm finish rather than a shiny one.

50 ml / 1.69 fl oz · $38.00 · Morning

Details
Bounce BackThe Bounce Back bottle.

The Comeback

Bounce Back

Collagen Firming Serum

Skin feels firmer and more cushioned, and looks smoother the next morning.

50 ml / 1.69 fl oz · $38.00 · Night

Details
The FOUNDER parlour: three serum counters under glass like a gelateria — turquoise, red and orange — with the three LALALOCA bottles standing on a marble table.

The House Trio

No Woman Is Only One Version of Herself

The Closer, The Entrance, The Comeback. Three full-size serums — hydrate, brighten, firm — for three different kinds of days.

$98.00 for all three · valued at $114.00 · save $16.00

Read the label. Then decide.

Side by side

The three LALALOCA serums compared by what they are for, when to use them, where they sit in a routine, size and price.
SerumUse it ifWhenKey active on the labelSize · price
Thirst Trap8-Layer Hyaluronic Acid SerumSkin that goes tight, flaky or dull-looking when it’s short on water.Morning or night8-layer hyaluronic acid, with marine collagen and panthenol (B5)50 ml / 1.69 fl oz
$38.00
C Me GlowVitamin C Brightening SerumA complexion that looks dull in daylight, or uneven when you’d rather it weren’t.MorningVitamin C50 ml / 1.69 fl oz
$38.00
Bounce BackCollagen Firming SerumSkin that’s lost some spring, and a face that reads tired before you feel it.NightCollagen50 ml / 1.69 fl oz
$38.00

Key actives are listed exactly as they appear on the label. The full ingredient list ships in every carton — email us for the supplier sheet.

LALALOCA × StandUp for Kids

Part of this collection was built inside the StandUp for Kids Tucson Outreach Center.

At the Tucson Outreach Center, young people tried products, compared packaging, gave honest opinions, and made real decisions. They helped shape LALALOCA from the beginning.

Step into the Young Founders’ Room

20% of LALALOCA net profits.
Every month.
Directly to StandUp for Kids Tucson.

Some days you close. Some days you glow. Some days you start again.

Open the Door.The Room Is Yours.

Shipping

Free US shipping, 3–5 business days. Express $15, 1–2 days. Ships from Arizona within one business day.

Details

Returns

Damaged or not what you expected? Write to shelby@founderbeauty.co and we’ll make it right. A real problem is our problem.

Details

Plainly

Cosmetics, not medicine. No clinical claims, no before-and-afters, and no review we didn’t earn.

Enter the Founding List.

First through the door on every new product, every restock and every story we publish. A few emails a month, not a few a week.

Next door

Walk on. Every door here opens for you.

The boardroom is through the doors. Take the head of the table.

Next · 04 · The FOUNDER Collection

Walk in
The FOUNDER Collection boardroom: a long black marble table with a place set for every founder, and at the head the emerald doors — a gold F on each leaf — standing open onto a lamplit study with a green chair, an open book and a painting, a wardrobe of tailoring through the doorway to the side.Room 04The FOUNDER CollectionPush. It isn’t locked.