Does it contain fragrance?

Yes. Fragrance is on the ingredient list, along with the essential-oil components that come with it — linalool, geraniol, citronellol and their acetates. If you avoid fragrance in skincare, this is the one to skip — we would rather say so here than have you find out at home.

Where does it go in a routine?

Last. Serums first, thinnest to thickest, then this. In the morning, finish with SPF.

The standard size for a face cream. A cream this rich uses far less per application than a serum does, and the airless pump means none of it is left in the bottle.

It’s a preorder against the first run, so it doesn’t follow the one-business-day dispatch the serums do. You’ll hear from us by email before it ships, and you can reply to that email to cancel if the timing no longer works.

Is this one of the serums?

No. LALALOCA is the serum collection; Hold the Room opens the FOUNDER Collection — the same house, the next line. They’re made to be worn together.

The FOUNDER Collection boardroom: a long black marble table with a place set for every founder, and at the head the emerald doors — a gold F on each leaf — standing open onto a lamplit study with a green chair, an open book and a painting, a wardrobe of tailoring through the doorway to the side.

Room 04 · The FOUNDER Collection

Take your seat.

Name: Hold the Room
SKU: selfnamed:peptide-ageless-am-pm-cream-o7VB3
Price: 36.00 USD
Availability: PreOrder

Private tools. Public power.

Explore the collection

The line

Five pieces, laid out the way you’d lay out a strategy — the whole routine, priced, and sold against the first run.

The Opening Line bottle and striped carton on a marble vanity ledge, a dish of cleanser beside them, dark green doors open onto a lit dressing room beyond.

The Next Move

Opening Line

Oil-To-Milk Cleanser

Preorder · Ships from the first run

The Clean Break pump bottle and striped carton on a marble basin surround, water running from a brass tap, dark green panelling behind.

The Next Move

Clean Break

Purifying Face Wash

Preorder · Ships from the first run

Hold the Room and its carton on a dark marble console, a woman in cream buttoning her jacket in the mirror, the boardroom lit beyond the open doors.

02 · The Anchor

Hold the Room

Peptide Moisturizing Cream

Preorder · Ships from the first run

The Double Take bottle and carton on a marble dressing table with a pearl applicator, a gilt mirror and bulb light behind.

The Next Move

Double Take

Peptide Eye Cream

Preorder · Ships from the first run

The Next Move

Smooth Talker

Ceramide Tone Stick

Preorder · Ships from the first run · 3 shades

Choose your shade

Every piece is a preorder against the first run: free US shipping, an email before it ships, and you can reply to that email to cancel. The serums, next door, ship within one business day.

The boardroom vanity: an empty green chair with a rose silk over its arm before a bulb-lit mirror, the collection laid at every seat.

A mirror, a ritual, a reminder.

The FOUNDER Collection

The whole routine. Priced, and yours to hold.

Opening Line to Hold the Room — cleanse, wash, treat, finish. Five pieces, each one priced and on preorder against the first run. Hold the Room is the anchor and the last step.

Take your seat.

First to know what’s next.

The first room · The LALALOCA Collection

Looking for the serums? Start here.

Three of them, 50 ml each — $38.00 each or all three for $98.00, shipping now. 20% of LALALOCA net profits. Every month. Directly to StandUp for Kids Tucson.