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Free US shipping on every order · Three serums, $38 each · All three for $98

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FounderBeauty

Beauty for what you’re building.

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First through the door on every new product, every restock and every story we publish. A few emails a month, not a few a week.

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The LALALOCA Collection
The FOUNDER Collection
The House Trio · $98
Thirst Trap
C Me Glow
Bounce Back
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FOUNDER is the name on your order. LALALOCA is the name of the collection.

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The house is open. Three serums, $38 each — or all three for $98.

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Founder Concierge

Welcome to FOUNDER. The room is yours.

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Tell me what you want your skin to say before you do.

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The House

Every door in the house.

0 of 6 rooms found

The Grand HallCome in. Stay awhile.
The VanityThe twenty minutes before you walk in.
The BoardroomTake the head of the table.
Found HerThe women who did it first.
The LibraryRead the label. Then decide.
Young Founders’ RoomPull up a chair.
The SalonBy invitation