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Free US shipping on every order · The FOUNDER Collection · Preorder the first run

Hold the Room — the white airless pump bottle with its cream label and green-and-rose striped bands, beside its Desert Pink carton — standing on a black marble console against a dark green wall, reflected in the stone.

The line

02 · The Anchor

Hold the Room

Peptide Moisturizing Cream

Anyone can make an entrance. Staying is the harder skill.

50 ml / 1.69 fl oz

$36.00

Preorder

Preorder. Hold the Room ships from the first run — not the next-business-day dispatch the serums get. We’ll email you before it ships, and you can reply to cancel if the timing no longer works.

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Hold the Room and its Desert Pink carton on a marble dressing table in front of a gilt mirror, a woman in a cream suit fastening her cuff in the reflection.

The ritual

Put it on before the room asks anything of you.

  1. 01Clean skin firstApply with clean fingertips after washing and toning.
  2. 02Face and neckMassage upward. Most routines stop at the jawline; this one doesn’t.
  3. 03LastSerums go first, thinnest to thickest. The cream seals the routine. In the morning, SPF goes over the top.

Shown: the FOUNDER label and carton as ordered from the manufacturer, 50 ml / 1.69 fl oz. The carton carries the ingredient list and lot in four languages.

What is in it

The whole list, including the parts people avoid.

Fragrance is on it, with the essential-oil components that come with it. We’d rather you read that here than find it at home.

Aqua/Water, Simmondsia Chinensis (Jojoba) Seed Oil, Glycerin, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Sodium PCA, Dipalmitoyl Hydroxyproline, Propanediol, Aroma/Fragrance, Dicaprylyl Carbonate, Polyglyceryl-6 Behenate, Mangifera Indica (Mango) Seed Butter, Caprylic/Capric Triglyceride, Coco-Caprylate, Fragaria Ananassa (Strawberry) Seed Oil, Vaccinium Myrtillus (Blueberry) Seed Oil, Xanthan Gum, Hexapeptide-11, Phytosterols, Octyldodecanol, Palmitic Acid, Stearic Acid, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Potassium Hydroxide, Leuconostoc/Radish Root Ferment Filtrate, Ginkgo Biloba (Ginkgo) Leaf Extract, Citric Acid, Sodium Benzoate, Potassium Sorbate, CI 77491 (Iron Oxides), Linalyl Acetate, Geranyl Acetate, Linalool, Geraniol, Citronellol.

What it does
Skin feels smoother, looks plumper and stays comfortably hydrated, morning or night. Fine lines look softened.
Made
Made in the EU.

Questions

Answered before you have to ask.

Does it contain fragrance?
Yes. Fragrance is on the ingredient list, along with the essential-oil components that come with it — linalool, geraniol, citronellol and their acetates. If you avoid fragrance in skincare, this is the one to skip — we would rather say so here than have you find out at home.
Where does it go in a routine?
Last. Serums first, thinnest to thickest, then this. In the morning, finish with SPF.
How much is 50 ml?
The standard size for a face cream. A cream this rich uses far less per application than a serum does, and the airless pump means none of it is left in the bottle.
When does it ship?
It’s a preorder against the first run, so it doesn’t follow the one-business-day dispatch the serums do. You’ll hear from us by email before it ships, and you can reply to that email to cancel if the timing no longer works.
Is this one of the serums?
No. LALALOCA is the serum collection; Hold the Room opens the FOUNDER Collection — the same house, the next line. They’re made to be worn together.
A woman in a cream suit holding open one of two tall rose-pink doors, a brass F on each leaf, stepping into a dark atelier lined with product benches.

The house continues

Leave the door open behind you.

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